How Can Sales Teams Use Augmented Reality to Show Off Their Products?

Augmented Reality (AR) in Sales

Augmented reality is revolutionizing sales by offering immersive, interactive experiences that allow customers to engage and make more informed decisions. With AR, for instance, potential buyers can see what a product would look like in the real world before they buy, reducing doubt and increasing confidence. Being a notable AR development company, Osiz allows virtual product demos, interactive catalogs, and personalized shopping experiences to ease the process through which customers understand product features and benefits. AR can be used to help businesses differentiate themselves from their competitors, shrink the sales cycle, and enhance customer satisfaction by incorporating AR into their sales strategies. One of the strong ways to drive conversions and build stronger relationships with customers is by embracing AR in sales.

How AR is Used in the Manufacturing Industry?

Training and Education: AR trains workers in an immersive, on-the-job style, allowing them to understand how complex processes are performed in an interactive, simulation-based manner, rather than bringing production to a halt.

Maintenance and Repair: AR directs technicians in real-time through an overlay of instructions and diagrams onto physical equipment to help reduce errors and downtime.

Quality Control: AR guides product inspections through the overlay of digital models onto physical items to ensure they match exacting specifications.

Remote Assistance: Experts can also use AR to guide on-site workers remotely by giving them visuals of instructions and support for remedies, thus saving travel costs and enhancing response time.

Prototyping and Design: AR allows engineers to view and interact with 3D models of products in real-world environments. This speeds up the design and prototyping process.

Assembly Process: AR enhances an assembly line by allowing for step-by-step instructions with visual cues. Efficiency is increased while mistakes are reduced.

Inventory Management: AR can facilitate the tracking of inventory information in real-time and through visual indications for higher levels of accuracy and reduced stock discrepancies. 

Health and Safety: AR tools can identify hazards and provide safety directions, contributing to a safer workplace.

Factors to Consider When Using AR in Product Demos

For businesses employing 3D design tools to create product models, a design agency's conversion of the CAD files into appropriate formats will take a few hours. It is more difficult for companies that don't employ 3D models, though, as they must first design the models.

How to Leverage AR for Product Demos?

It is not feasible to bring every product to an event. Due to the wide range and complexity of sizes, an automotive spare parts manufacturer is unable to display every product. Using augmented reality software allows you to scan through a variety of products and helps illustrate their true features.

Scenario 1: At a Function

Client presentations can be made more interactive and engaging with the help of an augmented reality app. The sales team is exempt from projecting PowerPoints onto the enormous displays. To offer the audience a more tangible experience, they can make use of an iPad augmented reality app. Customers can view the product in three dimensions and receive a 3D view of it. The presentations will include a three-dimensional immersive product experience in addition to the videos, photos, and PDFs.

Scenario 2: Within the Conference Room

Businesses using augmented reality are providing customers with holographic and three-dimensional product views. Consider an organization such as Euro-Wall, which produces glass wall systems and folding doors, utilizing augmented reality to display their wall exactly where it should be. Thus, without even physically installing the gadget, Tom shows the potential, feel, and appearance of the device by pointing the iPad at the wall and dragging the folding window. Customers can now choose more wisely and get a visual representation of the product's appearance.

Scenario 3: A Genuine Site Visit with Client

AR apps will be used in sales meetings in addition to PDFs and videos. Consumers will view the product as they would have in person. Put an end to speculating. Using AR to provide live product demos will be crucial to capturing customers' attention.

Why Choose Osiz for AR Development Services?

With 15+ years of expertise as a leading AR development company, Osiz enables your sales teams to provide unmatched product demonstrations that engage and ultimately convert. If one wants to create immersive AR experiences for customers, it goes without saying that they can interact with and visualize the products in context and reality, thereby enhancing understanding and confidence. In such a situation, Osiz will be an ideal partner to help you leverage advanced AR technology most fittingly to effectively highlight your products, especially to differentiate your brand from the competitive market. Let Osiz turn your sales strategy into one powered by cutting-edge AR solutions for engagement, optimization of the sales process, and revenue growth.