Perplexity Pro is free for Airtel users: How to claim your one-year subscription

Bharti Airtel, one of India’s leading telecom providers, has taken a bold step in redefining user benefits by offering a free one-year subscription to Perplexity Pro — an AI-powered search platform — to eligible customers. Valued at ₹17,000 annually, this marks a notable shift from traditional bundling of entertainment services like Netflix and Amazon Prime to premium AI tools that can significantly enhance productivity and digital experiences.

Unlike conventional AI chatbots such as ChatGPT or Gemini, Perplexity functions as an intelligent search engine. It compiles responses using real-time internet data and advanced language models like GPT-4.1 and Claude 4.0 Sonnet. The Pro version further unlocks premium capabilities, including up to 300 AI-driven searches daily, document uploads for instant analysis, text-to-image generation using tools like DALL·E, and access to ‘Labs’ — an experimental suite that helps users build spreadsheets, dashboards, and web apps with AI-supported features like deep web browsing, code execution, and data visualization.

To claim the free subscription, users must open the Airtel Thanks app and navigate to the ‘Rewards’ section. By tapping on the “Get 12 months of Perplexity Pro worth ₹17,000 FREE” banner and following the ‘Claim Now’ process, users can activate the offer by signing up or signing in on Perplexity’s platform — without needing to provide any payment or credit card details.

This partnership not only broadens access to generative AI tools but also positions Airtel as a forward-thinking telecom provider embracing the future of AI-driven digital utility. As artificial intelligence becomes increasingly integrated into daily workflows, initiatives like this highlight the growing relevance of AI platforms beyond niche tech circles and into mainstream user bases.

Source: IndianExpress

Voice of Osiz

We see Airtel's move to offer a premium AI search engine subscription as a game-changer for digital adoption in India. Integrating tools like Perplexity Pro into telecom rewards marks a shift towards AI accessibility for everyday users. This aligns with our belief that the future of engagement lies in AI-driven, real-time assistance. It’s encouraging to witness telecom giants accelerating AI integration beyond entertainment bundles.