Phot.AI Secures $2.7M to Revolutionize E-Commerce Design with AI Automation

Phot.AI, an AI-powered creative automation platform, has raised $2.7 million in seed funding led by Info Edge Ventures, with participation from Together Fund, AC Ventures, and over 50 angel investors, including industry leaders from Shiprocket, Bella Vita, Bewakoof, Astrotalk, Droom, Tribe Capital, and Fashinza. The funding will be utilized to expand the team, enhance R&D, and introduce its much-anticipated AI copilot.

E-commerce brands constantly face increasing visual content demands, requiring unique formats for platforms like Amazon, Shopify, and Meta Ads. Traditional design methods are time-consuming, skill-intensive, and costly. Additionally, inconsistent visuals and limited A/B testing impact conversions and increase customer acquisition costs.

Phot.AI streamlines creative design and marketplace listings using AI automation, enabling brands, retailers, and marketplaces to generate high-quality visuals efficiently. Its AI agents analyze performance data to optimize creatives for different platforms, reducing manual work and costs by up to 80%, accelerating market entry, and improving conversion rates by 40%. The platform ensures compliance with marketplace and ad platform guidelines while supporting A/B testing for enhanced engagement.

Founded in 2023 by Venus Dhuria, Aneesh Rayancha, and Akshit Raja—who previously co-founded AppyHigh, an app publishing studio with 700 million+ downloads—Phot.AI brings deep expertise in technology and business scaling. "Phot.AI empowers brands to create high-quality visuals effortlessly without design skills or rigid templates," said Co-founder Venus Dhuria. "Our AI-driven platform enables businesses to customize content for various platforms, conduct A/B testing, and optimize visual performance, helping brands save time and launch products faster."

Phot.AI has already developed a core AI engine featuring 25+ advanced photo editing tools and a design studio integrated with an App Store. Its Generative AI capabilities support product photography, image enhancement, and batch processing. With over 3 million sign-ups pre-launch and 25+ businesses utilizing its APIs for workflow automation, the platform is gaining strong traction in AI-driven e-commerce design.

Kitty Agarwal, Partner at Info Edge Ventures, stated, "Phot.AI is redefining how e-commerce brands create and manage visual content at scale. With their deep experience in global product development, Venus, Akshit, and Aneesh are building an AI-driven solution that will transform creative automation worldwide."

Phot.AI has been selected for the AWS Generative AI Accelerator Program and the JioGenNext program by Reliance, reinforcing its innovation in AI-driven design automation. As e-commerce sellers seek more efficient content creation solutions, Phot.AI is leading the shift toward AI-powered creative automation.

About Phot.AI:

Phot.AI is an AI-driven creative automation platform helping e-commerce brands, marketplaces, and advertisers streamline product visuals and marketing creatives. Leveraging AI Agents automates cataloging, storefront listings, and ad creative workflows, ensuring consistency across platforms, languages, and formats. Founded in 2023, Phot.AI has gained global recognition through prestigious accelerator programs and is rapidly emerging as a leader in AI-powered design solutions.

Source: tribuneindia.com