Puma Partners with Web3 Mobile Game in ‘pivotal moment’ for mainstream adoption

Puma, the global sports brand giant, continues its journey into blockchain with its latest partnership in Web3 gaming.

The German footwear conglomerate has partnered with Web3 mobile game UNKJD Soccer to leverage Puma-licensed content within the game.

Through the partnership with Puma, UNKJD hopes to unlock more player experiences, according to Tal Friedman, CEO of UNKJD. 

The partnership will introduce new Puma-based characters with new skins and game-changing skills.

The news comes three months after Puma launched its 3D metaverse experience, Black Station, branded as an experiential home” for product drops built to provide “unbridled access” for Puma Pass non-fungible token (NFT) holders.

Integrating with Web3 Gaming Environments is an “Ongoing Priority”

Puma is looking to continue its expansion in the immersive world of Web3 gaming.

Continued partnerships remain an “ongoing priority” for the footwear conglomerate, according to Ivan Dashkov, director of emerging marketing tech at Puma.

UNKJD blends street soccer with fantasy gameplay and strategic RPG elements to appeal to both casual and competitive gamers, with the first Puma-related content set to release shortly.

UNKJD already onboarded 75,000 players during its soft launch, with the full release expected for early 2025.

Showcasing the momentum within the Web3 gaming space, the Telegram-based clicker game Catizen surpassed 800,0000 paying users within six months, with the app claiming to have over 30 million total users.

Sources >> Puma Partners with Web3 mobile game in ‘pivotal moment’ for mainstream adoption