Top 10 OTT Platforms in India - 2025

The past couple of years, especially the pandemic, have witnessed tremendous growth of OTT platforms in India. The way people are watching movies and other video content has completely changed. India is one of the fastest-growing OTT markets, with total subscriptions expected to grow from INR 19 billion in 2020 to INR 46 billion by 2022. Regional content has taken a sharper hike, and regional OTT platforms have sure swooped in and gotten quite the catch! Having said that here are the top 10 OTT platforms in India:

Top 10 OTT Platforms in India

1. Netflix 

Founded in 1997, Netflix is an American OTT platform that offers video streaming services on a subscription basis. The services include movies, web series, TV shows, documentaries, anime, and much more. The company started its OTT services in India in early 2016. This California-based technology company ranks 164th on the Fortune 500 companies list. The streaming company has offices in the UK, Canada, France, Netherlands, Brazil, India, South Korea, and Japan among several others. In India, the number of subscribers reaches to 5 million and it has offered 5 plans varying between INR 199 a month to INR 799 a month.

2. Amazon Prime 

Amazon Prime is an Amazon paid subscription that is available in numerous countries across the world and, hence, also available in India. Prime - The tech major launched in July 2016 to be specifically focussed on India. This contains the same or one/day product delivery, streaming music and video, on-demand services and web series, movies and TV shows, etc; downloading e-books, grocery orders, and gaming. Now that it is one of the best OTT platforms that reaches around 10 million people out there, Amazon Prime comes with two subscription plans i.e., INR 329/quarter and/or yearly INR 999
 
3. Disney+Hotstar 

Disney+Hotstar is an over-the-top video-on-demand streaming service.
This company is owned by Star India. It operates under The Walt Disney Company's divisions, including Disney Media and Entertainment Distribution. Hotstar started as an over-the-top service in the year 2015. In 2019, the Walt Disney Company took over Star India. Although Hotstar offers movies, web series, and TV serials, it is the live streaming of sports events that has made the OTT service enjoy a subscriber base of over 8 million. Plans start at INR 399 per year.

4. Zee5 

ZEE5 is one of the popular OTT services in India. It is owned by Zee Entertainment Enterprises. The multi-language OTT video-on-demand subscription-based service was launched in February 2018. ZEE5 apps can be downloaded onthe  Web, iOS, Android, and Smart TV. It is an India- home-grown OTT with more than 1.8 million subscribers who offer content in 12 languages including originals, TV shows, movies, and music. ZEE5 has one plan of INR 999/year, which is currently priced at INR 499 for a limited time and supports three screen views. 
 
5. JioCinema 

JioCinema is owned by a subsidiary of Reliance Industries called Jio Platforms. It is the cheapest streaming service in India. It was on 5th September 2016, that the subscription-based video-on-demand OTT streaming service launched. The content library features television shows, films, web series, documentaries, and music videos. There are web applications aside from the mobile applications available on Android and iOS devices. In the context of viewership market share, JioCinema stands at more than 7%. The OTT is an exclusive use made by the Jio customers who possess a prime membership which does not collect any charges for the usage.

6. ALTBalaji 

ALTBalaji is an Indian OTT platform that is accessible through multiple interfaces. The content provided can be accessed on all mobile handsets (iOS and Android) and Web browsers, etc., Chromecast, smart TV, etc. ALTBalaji is a content bank that holds videos of various genres like drama, comedy, crime, mystery, thrillers, and romance. The platform has more than 2.1 million subscribers and offers three plans: INR 100 for two months, INR 199 for six months, and INR 300 for 12 months.

7. SonyLiv 

Sony Pictures Networks India is the owner of SonyLIV, one of the most prominent OTT platform providers in India. It was launched in 2013 and has been providing its users with films, television series, original web series, live sports matches, games, and content licensed from third parties such as ITV and Lionsgate. SonyLiv has over 1.81 million subscribers. The OTT platform has three subscription plans: INR 299/year; INR 399/year; and INR 999/year. 

8. MX Player 

MX Player is among the free OTT platforms operating in India, developed by MX Media and Entertainment. Running on an ad-support model, the platform claims to possess a streaming library of more than 150,000 hours across twelve languages, including Hindi, English, Tamil, and many more. Apps of MX Player allow people to watch content on the web and iOS and Android mobile devices. In 2018, Times Internet bought a majority stake in the service for $140 million. MX Players offers content like movies, TV shows, web shows, music, live TV, originals, and much more in several Indian languages like Hindi, Punjabi, Tamil, Malayalam, Bengali, Gujarati, Marathi, and more. Apps for MX Player enable a user to view content web-based and on iOS and Android devices.

9. Voot 

Viacom18 owns Voot. It is one of India's best OTT content providers and one advertising-led video-on-demand. In short, it launched in 2016 and comes as applications available in iOS, KaiOS(JioPhone), Android applications, and web apps for desktop computers and streaming through Roku, Apple TV, Amazon Fire TV, Chromecast, and Android TVs. It offers content in multiple languages, which includes Kannada, Marathi, Bengali, Odia, Malayalam, Telugu, Gujarati, and Tamil. There are more than 40,000 hours of content. The OTT service available only in India features shows from channels like MTV, Colors, and Nickelodeon. Voot boasts about having about 1 million subscribers and 100 million active users per month. It charges a subscription fee of INR 999/year. Users can subscribe for INR 299/year for a limited period. 

10. Saina Play 

Saina Play is one of the biggest OTT companies in India which has regional Indian movies (majorly Malayalam movies) and original content that a user can watch on their favorite device. Saina Play delivers the best experience to its users anywhere and anytime. The OTT platform is accessible via iOS, Android, Roku, Smart TVs, and also via desktop browsers. 

Wrapping Up

The Indian OTT market is booming, with streaming giants such as Netflix, Amazon Prime, and Disney+Hotstar changing the face of entertainment for the masses. Regional players like Zee5, Voot, and Saina Play make the market even more varied and unique in terms of language and culture. Digital consumption is on the rise, and these platforms are altering the way India consumes films, television shows, and live events. Booming growth offers businesses enormous opportunities to innovate and engage audiences. Whether you're exploring content creation or app development, this dynamic industry promises an unparalleled scope for growth and transformation. Osiz, a leading Application Development Company, empowers businesses to seize these opportunities with innovative solutions tailored to the OTT landscape.