Acronis Expands Presence in New Zealand to Meet Growing Demand for Natively Integrated Cybersecurity Solutions

Acronis, a global leader in cybersecurity and data protection, has announced the appointment of Andrea Martin as Strategic Account Executive for New Zealand and the Pacific Islands. With a wealth of experience in channel management, Martin will play a crucial role in expanding Acronis' footprint in the region by enhancing relationships with distributors and supporting partners to address the cybersecurity needs of MSPs and IT teams.

Martin brings over 20 years of industry expertise to Acronis. Her focus will be on helping partners in New Zealand modernize and strengthen their security and backup solutions through Acronis’ comprehensive cyber protection offerings. Her background includes a successful tenure as New Zealand and Pacific Island Territory Account Manager at Arcserve/StorageCraft, as well as various roles at IBM. Martin's experience spans account management, business development, product management, and marketing.

This appointment follows the recent hiring of Kelly Johnson as the General Manager for Australia and New Zealand, reflecting Acronis' intensified focus on these key markets.

Kelly Johnson, General Manager of Acronis ANZ, commented, "Acronis is experiencing significant growth in the region, fueled by our AI-driven cybersecurity solutions that complement traditional backup methods. Martin’s deep understanding of the channel, coupled with her expertise in account and distribution management, is vital as we continue to strengthen our presence. Her proven ability to drive business value through strategic planning and innovative approaches is highly valued."

Acronis has rapidly enhanced its security offerings to meet the dynamic needs of businesses globally. After launching its EDR solution in May 2023, the company introduced MDR and XDR services in June 2024, reinforcing its commitment to comprehensive cybersecurity. These AI-based solutions and native integrations simplify deployment and boost security effectiveness. With these advanced tools, Acronis supports managed service providers (MSPs) in delivering robust cybersecurity and data protection solutions, ensuring compliance with local regulations. Acronis’ local data centers in Australia and New Zealand further strengthen its ability to safeguard operations and support business growth.

Andrea Martin expressed her enthusiasm about joining Acronis, stating, "I am excited to join Acronis during this period of significant growth. The demand for all-encompassing cybersecurity solutions that address diverse attack vectors is high. Acronis provides some of the best solutions available for businesses across Australia, New Zealand, and the Pacific Islands. I look forward to working closely with our distributors, channel partners, and service providers to deliver these essential solutions."

Source: https://www.globenewswire.com/news-release/2024/08/13/2928850/0/en/Acronis-Expands-Presence-in-New-Zealand-to-Meet-Growing-Demand-for-Natively-Integrated-Cybersecurity-Solutions.html