ChatGPT adds shopping: Search, compare, buy with personalised picks

OpenAI announced on Monday that it has upgraded ChatGPT's web search capabilities to enhance online shopping experiences. The update introduces personalized product recommendations, complete with images, customer reviews, and direct purchase links.

Since launching its search feature last year, OpenAI has seen rapid adoption, with over 1 billion web searches recorded in the past week, making it one of the platform’s most popular tools.

This update positions OpenAI as a stronger competitor to Alphabet’s Google, offering a more user-centric, streamlined alternative to traditional, ad-heavy search results.

In a sign of its growing user base, OpenAI revealed that weekly active users surpassed 400 million in February, according to a spokesperson’s statement to Reuters.

Source: Reuters

Voice of Osiz

OpenAI’s latest move is a direct wake-up call to the search industry. By replacing cluttered, ad-driven results with AI-personalized shopping experiences, they’re rewriting the rules of online discovery. 1 billion+ weekly searches prove users are done with traditional models. Our experts strongly believe this is not just a feature update — it’s the future of search, and those who fail to adapt will be left behind.