EMEA AR & VR spending to hit $8.4B by 2029 with 16% CAGR

The Augmented Reality (AR) and Virtual Reality (VR) market across the EMEA (Europe, Middle East, and Africa) region is poised for substantial growth, with spending expected to reach $8.4 billion by 2029, according to the latest market projections. This surge reflects a compound annual growth rate (CAGR) of 16% over the forecast period.

Driving this upward trend are increasing enterprise applications, immersive training programs, enhanced remote collaboration tools, and growing consumer demand for next-generation digital experiences in entertainment, healthcare, retail, and education sectors.

Analysts note that the region’s expanding digital infrastructure and rising investments in immersive technologies are positioning EMEA as a key player in the global AR/VR landscape. Industry leaders anticipate continued innovation and adoption, with businesses leveraging these technologies for operational efficiency and improved customer engagement.

Source: Communicationstoday

Voice of Osiz

We believe the projected surge in AR and VR investments across EMEA is a strong signal of where immersive tech is headed. This growth not only validates the rising demand for next-gen experiences but also opens up exciting opportunities for businesses ready to embrace virtual-first solutions. It’s an era where enterprises leveraging AR, VR, and allied innovations will redefine customer engagement and operational efficiency.