Meta Rolls Out First Generative AI Features for Ads Manager

Published: 2024-10-09 11:36:38 am

Meta has announced the rollout of its first generative AI-powered features for advertisers in its Ads Manager, with a global launch expected to be completed by next year.

The new tools available to eligible ad professionals include Background Generation for creating custom backdrops for products, Image Expansion to resize content across various formats, and Text Variations to adjust messaging for different audiences.

Previously, Meta tested these generative AI features with a small group in its AI Sandbox and received positive feedback. "Generative AI enables advertisers to create new ad creatives more quickly, but more work is needed to personalize outputs to each brand's distinct voice and style."  We’ll explore new ways to collaborate with brands and agencies to train models on individual brand perspectives,” Meta shared in a blog post.

Looking ahead, Meta plans to introduce more AI-powered features, including tailored themes for different brand categories and AI-driven business messaging tools for platforms like Messenger and WhatsApp.

Furthermore, last week, Meta unveiled its Movie Gen models, which can generate and modify videos and audio using text prompts. This tool is not yet publicly available.

Source: thehindu.com
 

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